tobacco companies targeting black communities use in the American community For decades, Big Tobacco has

For decades, Big Tobacco has engaged in targeted marketing of menthol cigarettes to African Americans, who suffer high rates of tobacco related death and disease. Menthol makes cigarette smoke less harsh (but just Coalition calls on Columbus to end sale of flavored tobacco products The Marketing Strategy for Unhealthy Products: Racially Profile Why is menthol cigarette usage more prevalent amongst Black and African American individuals? It's not just a matter of preference; it's rooted in systemic factors. Historical targeting: Big tobacco Targeting Black Women img6760

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